diff --git a/README.rst b/README.rst
index 93ec10d..1a0cad8 100644
--- a/README.rst
+++ b/README.rst
@@ -3,6 +3,7 @@ conda-zsh-completion
 
 Please see the top of the ``_conda`` file for more info.
 
-<a href="http://www.wtfpl.net/"><img
-       src="http://www.wtfpl.net/wp-content/uploads/2012/12/wtfpl-badge-4.png"
-       width="80" height="15" alt="WTFPL" /></a>
+:License: |license|
+
+.. |license| image:: http://www.wtfpl.net/wp-content/uploads/2012/12/wtfpl-badge-4.png
+        :target: http://www.wtfpl.net/